CNNgo, 0-to-1
Live TV, breaking news, and on-demand video in one streaming product.
0-to-1 · Video player · Component library · Internal tools
Three ways of watching, one product.
Live TV, breaking news, and on-demand video in one streaming product.
0-to-1 · Video player · Component library · Internal tools
Three ways of watching, one product.
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CNN needed a streaming product that combined live TV, breaking news, and on-demand video on connected devices.
At the time, CNN’s video experience ran on organically grown players that didn’t work alike.
Creative Director, Product Design at CNN Digital. I led product design for CNNgo from 0-to-1.
[Team size and key partners.]
Designed CNNgo to bring live TV, breaking news, and on-demand video together in one experience. [One key design decision, such as how live and on-demand coexist in navigation.]
Consolidated CNN’s organically grown video players into two unified players, with a reusable component library, interaction standards, and usability principles.
Built a media asset management tool that auto-cropped Creative Marketing source art into templated key art on the CDN, and let video producers find key art and schedule shows, a workflow that had no tooling before. It was later adopted by other brands.
[Your words. What would you validate earlier with users? CNN later adopted continuous discovery: how would that have changed CNNgo?]