Design leadership for platforms, products, and the teams behind them.

Toka Design. 12+ years leading design for operating systems, streaming services, and connected devices, shipped with hundreds of partners worldwide. Fluent in Japanese when your roadmap crosses the Pacific.

Design systems & governance · Onboarding & activation · Partner & multi-sided platforms · 0-to-1 products · Building design teams · AI-augmented workflows

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One design system for 400+ brands in 180 countries.

Design systems · VIDAA

One OS on the horizon; every partner brand in its orbit.

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Onboarding millions, from first use to everyday habit.

Onboarding & engagement · VIDAA

Every viewer starts at the power button.

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0-to-1: one product across every screen.

0-to-1 · CNNgo

Live TV first, with contextual content synced to it in real time, breaking news, and on-demand programs: CNN anywhere, on TV, web, and mobile.

I make fragmented experiences feel like one. I design both sides of a platform: the experience people see, and the tools behind it that let partners and teams run it.